N°7. Stockholm, 2012

Have you ever wanted to buy a product, but thought twice because of the horrible, plastic blister pack that contained it? 

Primus wanted a zero impact packaging for its new Power Lighter, designed for the outdoors and people who like to get their hands dirty. N°7 packaging was inspired by Mother Nature and designed to respect her. Made by pressing soaked recycled cardboard onto a mould of the desired form, each packaging takes on a unique shape, mimicking the diversity of nature itself. The packaging is 100% compostable and can be safely returned to the earth that it came from.
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